STRATEGY
In 2016, I worked with Children’s Relief International to develop the Global Water Program. Our goal was to raise $100,000 to expand the program and build wells not only in Africa, but Haiti as well. We worked with the Global Water Program Developer to establish branding, create a social media strategy, email strategy and web platform. We paired our communication strategy with the story of Monte Siluvo and how their well has impacted the families in their community. We also showcased this story locally through a partnership with a local tea shop and an event at a local Crossfit gym.
RESULTS
Through the power of story, we received a matching gift and multiple supporters. Through sharing the powerful stories of men, women, children and churches in Mozambique, we were able to surpass their annual goal of $100,000 to give water to those in need.
Enjoy this story and more information about the water crisis below.
STORY
THE WATER CRISIS TRUTH
Women and children in deep poverty walk an average of 6 kilometers a day to fetch unsafe drinking water (World Vision). As they cover remote terrain, they become vulnerable to predators, thieves, and injury. They return with full jugs—each up to 40 pounds, just a day’s worth of water for one person. These day-long trips keep women out of work, unable to earn an income for their families.
Consumption of contaminated water often leads to illnesses that families without access to medical care cannot survive. Many children fall victim. 80 percent of diseases in developing countries are caused by unsafe water, and poor sanitation takes the life of a child every 20 seconds (United Nations).
THE STORY OF MONTE SILUVO
“I don’t think I would sleep if I didn’t drill wells for these people. Clean water is not for privileged people like me—it is for everyone.” -Ercylio Greva
After experiencing his first four months of marriage without clean water, the Lord poured a desire into Ercylio’s heart to bring clean water to his community. Outside Dondo, Mozambique, resides the small district of Monte Siluvo, the home of one of Children’s Relief International’s (CRI) church plants. The women of this area travel three kilometers each morning juggling 20-liter jugs for fresh water.
The church at Monte Siluvo prayed for clean water for eight years. The foundation of their faith did not crack in the waiting. In 2015, the community sipped fresh water from their own well.
The church gathered outside, dancing and singing. Pastor João Mubata and his wife pumped the well for the first time. Crystal clear water poured out. Children splashed fresh water on their faces. Today, families all around the area visit the well.
To learn more about this community and others like it, view here.